NNORMA KAMALI IS CREDITED WITH INNOVATIONS THAT HAVE INFLUENCED FASHION GLOBALLY THROUGHOUT HER 56 YEARS IN HER OWN BUSINESS.

SHE INVENTED MANY FIRSTS IN FASHION, THE SLEEPING BAG COAT IN 1973, SWEATS AS READY TO WEAR FASHION IN 1980, INFLUENTIAL SWIMWEAR, ACTIVE SPORTSWEAR AS LIFESTYLE IN THE 80’S AND ALWAYS WASHABLE EASY CARE COLLECTIONS AS AN EASILY ADAPTABLE APPROACH TO SUSTAINABILITY.

NORMA’S FASCINATION FOR TECHNOLOGY HAS BEEN USED THROUGHOUT HER CAREER. QR CODES WERE A PART OF HER WINDOW DISPLAYS AND INSTALLATIONS IN HER STORE. SHE INVENTED *TRY BEFORE YOU BUY* FOR CLIENTS TO HAVE A BOX SENT TO THEM WITH A SELECTION OF CLOTHING WHERE THEY ONLY PAY FOR WHAT THEY KEEP, THIS WAS BEFORE BEFORE CELL PHONES AND E-COMMERCE.

HER WEBSITE TODAY FEATURES HER COLLECTION, AS WELL AS THE NORMALIFE BRAND FOR SKINCARE AND SCENT, AND HER HOME COLLECTION.

SHE IS A PROPONENT OF A HEALTHY LIFESTYLE AND LIVESTREAMS HER WORKOUTS AT 12 NOON (NYC) WITH HER STAFF FOR ALL TO JOIN IN GLOBALLY.

NORMAS BOOK, I AM INVINCIBLE IS A HANDBOOK FOR WOMEN COVERING FITNESS, HEALTH, BEAUTY AND STYLE AS WELL AS BEST PRACTICES FOR AGING WITH POWER.

HER NEW LOCATION IN THE WEST VILLAGE OF NEW YORK IS 17,000 SQUARE FEET OF SPACE, HOUSING THE HEADQUARTERS FOR HER COMPANY AS WELL AS FOR INSTALLATIONS, FILMS, AND EVENTS.

NORMA KAMALI HAS BEEN EXPLORING THE OPPORTUNITIES AI CAN OFFER HER BRAND. SHE HAS BEEN PASSIONATE ABOUT TECHNOLOGY SINCE HER FIRST JOB AT NORTHWEST ORIENT AIRLINES AS A RESERVATIONS OPERATOR. SHE TRAINED ON A UNIVAC COMPUTER IN 1964 AND SET UP A WEBSITE IN THE MID NINETIES. SHE WAS ONE OF THE FIRST ON EBAY IN FASHION AND E-COMMERCE.

IN JUNE 2023, NORMA ENROLLED IN A GENERATIVE AI COURSE ON LINE ,LIVE FROM MIT. SHE WAS ONE OF 150 PARTICIPANTS. NORMA CAME AWAY FROM THE COURSE EVEN MORE ENERGIZED AND INSPIRED BY THE EXPERIENCE. SHE ENCOURAGES HER ENTIRE STAFF TO DOWNLOAD AND USE CHAT GPT EVERYDAY. THEY ARE AND THE RESULTS ARE TRULY EXCITING.

THIS MARKS THE BEGINNING OF YET ANOTHER NEW CHAPTER IN HER CAREER-AND SHE FEELS THIS MAY BE THE MOST TRANSFORMATIVE.

A FEW YEARS AGO A GLOBAL E COMMERCE BUSINESS ASKED NORMA IF THEY COULD FOLLOW HER AROUND AND DOWNLOAD HER BRAIN..THEY WERE AWARE OF THE COLLECTION NORMA HAD DONE FOR WALMART AND WANTED TO CREATE A COLLECTION USING AI UTILIZING HER DESIGN APPROACH AND THOUGHT PROCESS. SHE PASSED ON THE OPPORTUNITY HOWEVER QUICKLY FOUND HERSELF FASCINATED BY THE CONCEPT FOR HER OWN COMPANY’S LEGACY. FINALLY THE PROCESS IS IN WORK AND HER FIRST AI X NORMA KAMALI COLLECTION WILL BE LAUNCHING SOON.

“I APPRECIATE EVERYDAY I LIVE A CREATIVE LIFE”.

N O R M A. K A M A L I